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The platform

Marketing and customer care.
Finally in the same room.

The campaigns that bring customers in and the care that keeps them - one platform, one memory of every customer, with Mae working both sides.

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app.instamessage.co.uk/dashboard
Good morning, Jeremy
Monday 21 July · Your store
Right now
Open
0
Waiting on you
0
Handled by Mae
0%
First reply
0s
Mood this week
😀 0%
Needs your attention
⏱
2 conversations waited past their reply promise
oldest 32 min · assign or jump in
SLA
😟
Priya’s mood dipped after a delivery question
flagged for a personal follow-up - a person, not a template
Mood
Money made
Looking at this week
£0 traced to 41 conversations · receipts ready
Mae AI Agent
Up to date · just now
✦ Your brief
2 conversations have waited past their reply promise - that’s your first stop.
Priya’s mood dipped after a delivery question - I’d send a person, not a template.
“Restock” made £4,180 - the quiet-60-days group is warm if you want to go again.
Open the inbox Go again
Ask Mae anything…

Omnichannel

Six channels. One customer. One thread.

Your customer doesn’t think in channels - they just carry on the conversation wherever they are. So does the platform.

  • ✓WhatsApp, SMS, RCS, live chat, Messenger and voice - one inbox for the lot
  • ✓Hop channels mid-conversation - the history follows, nobody repeats themselves
  • ✓Marketing and care read the same thread before they speak

Six channels collapse into one relationship - the single biggest cause of support rage, gone.

Every channel is included on every plan · more on channels →

WhatsApp
Can I move my delivery to Thursday?
09:12
Live chat · your site
Me again - add a second item to that order?
13:40
Voice · call
“…actually make it Friday” transcribed
app.instamessage.co.uk/inbox · Priya S · one thread
WhatsAppMove my delivery to Thursday?
Live chatAdd a second item to that order?
Voice“…actually make it Friday”
MaeAll sorted - Friday delivery, both items. Confirmation on its way 👍
Three channels · one conversation · zero repeating
Mae
AI Agent
Voice on
Can we book a call?
Booked - you’re in with my colleague James, tomorrow at 10:00. Your invite’s below.
15 minutes with James · Wed · 10:00
Add to my calendar
And a little about him, so you’re not meeting a stranger.
James Carter
InstaMessage

Your customer success lead - a real conversation, not a script.

inSay hello on LinkedIn
Ask Mae anything…

The front line

Your website gets a concierge, not a contact form.

The live chat widget is Mae, stationed at your front door - first words on screen in about a second.

  • ✓Context-aware - Mae’s suggestions change with the page your visitor is reading
  • ✓Speaks and listens - replies in Mae’s own voice, takes questions by mic
  • ✓Books meetings and takes payments right in the thread
  • ✓“Carry on on WhatsApp” - the conversation follows them off the site

Mae’s on this page right now - the widget at the bottom of your screen is the product, not a mock-up. Ask her something.

Care

Every message answered. The queue, cleared together.

Mae takes the routine, day and night, in any language. And the moment a conversation needs a human, your team steps in mid-thread - with everything already read.

✓Replies in seconds - typed, spoken, or a photo ✓Grounded in your knowledge base, not guesses ✓Hand-off mid-thread - no tickets, no transfers
app.instamessage.co.uk/inbox
Inbox
Mae 82%
S T
Marco TLive chat
Mood 8/10 ↑ recovered
I’ve just been charged twice for my last order - £84 off my card, twice. Second time this has happened. 😡
14:02
⚙ Mae understood: billing dispute · £84 · one for a human
⚠ Live Mood: tone dipped · routed to a person, not a template
Sarah joined · full history above, nothing repeated
Sarah
Marco, Sarah here - I’ve checked, and you’re right, it charged twice. I’ve refunded the £84 just now and added a credit for the hassle. I’ve flagged your account so it won’t happen again.
14:04
😊 Mood recovered · 4 → 8 · relationship saved
LLive chat
Select a TemplateWhisper
GIF

At one customer, two people run the whole queue - across multiple regions and languages, with a phone line retired.

Marketing · set it once, leave it running

Groups that keep themselves up to date.

Describe who belongs - “spent £100+, quiet for 60 days” - and the group looks after itself, pulling people on and pushing them off as the data changes.

  • 1Write the rule once - any mix of spend, orders, replies, mood or custom data
  • 2Membership updates itself, around the clock - no lists to export, ever
  • 3Point campaigns and journeys at it - they stay aimed at exactly the right people

When a good customer goes quiet, would you notice?

A group like this catches them the moment they slip - so the win-back lands while it still counts.

Winback
spent £100+ · quiet 60 days
341 members · live
Dan A
matched · £164, quiet 63 days
JOINED
↻ Checked continuously · people move on and off as the data changesNo lists. No exports.

Set up once. It has been running on its own ever since.

Campaigns

Point a campaign at a group. Choose how it fires.

Attach any group - including the ones that keep themselves up to date - and decide the trigger. That’s the whole setup.

  • 1×Once - a one-off send to everyone in the group right now
  • →On entry - each person gets it the moment they join. Set it once, it fires forever
  • ↻Continually - repeats on your schedule for as long as they stay in the group
  • ✦Or start a journey - send entrants through a sequence of steps, for the moments one message isn’t enough

Winback, renewals and replenishment stop being monthly admin - they become standing machinery.

app.instamessage.co.uk/campaigns/policy-renewal
“Policy renewal · 30-day reminder”
ACTIVE
Audience
👥
Renewals due · policy ends within 30 days
keeps itself up to date · 87 members right now
Fires
Once On entry Continually
Each policyholder gets it the moment their renewal window opens - set once, it fires forever.
Message
WhatsApp
Hi {{first_name}}, your policy ends on {{renewal_date}}. Renew in two taps here - or just reply and I'll sort it with you.
Insert field
✓Opt-out added
✦ Or send entrants into a journey instead Choose journey →
Fired 12 times this week9 renewed already · traced

Journeys

Orchestrate it all. No code.

Start from a proven template or assemble your own in a few clicks - either way it runs itself, 24/7, and reports back what happened.

app.instamessage.co.uk/journeys/satisfaction-check
Satisfaction check LIVE · 24/7
Publish
✓
When a conversation resolves
any channel · human or Mae
😊
One-tap survey · asked by Mae
their language, their channel
Mae AI Agent
follows up on the score - “what made it a 6?”
getting the why, in their words · conversational
📊
Satisfaction · score posted
score + the why · straight into your satisfaction report
End of conversation
app.instamessage.co.uk/contacts/live-mood
Live mood
At risk Delighted
Needs action now
5 flagged this month
2 recovered · 1 handled
FlaggedContactMood when flagged
07 Jul
Hannah W
2 conversations ended unhappy
At risk · 2.4/10
06 Jul
Leon B
charged twice · demanding a refund
Critical · 1.6/10
2 recovered·1 handled·avg 2.2 days

Mood · care you can see

See a relationship slipping while there’s still time.

Every conversation is scored for mood as it happens - a live read on how each customer feels, thread by thread.

  • ✓A dipped tone reaches a person, not a template, while the customer is still talking to you
  • ✓A good ending gets a thank-you while the mood is warm
  • ✓A one-tap survey after every resolution - scores roll into your weekly answer

You can’t save a relationship you can’t see slipping. Now you can see all of them.

Surveys, voice notes and automatic recovery · everything about customer experience →

Proof

Numbers your finance person will accept.

When a conversation ends in an order, the pound is traced to the exact campaign, broadcast or message that earned it.

  • ✓Counted once, to the most recent touch - never double-claimed
  • ✓Downloadable receipts: who bought, when, from which message
  • ✓We tell you what we cannot see, rather than guessing

Attribution you can open, not a dashboard you have to believe.

app.instamessage.co.uk/dashboard/revenue
Money madeThis week · your store
£0.00
Campaigns
£4,820
Broadcasts
£2,760
Convos
£1,340
Order #4821 · Chloe T · £84TRACED ✓
Download the receipts - who bought, and every step of their journey

One shift · start to finish

Watch the whole machine work one shift.

Everything above, in the order it actually happens - to one customer, over six weeks, starting with a message the machine sent itself.

One customer · six weeks
09:00
Peak Nutrition ✓
online
Tuesday, 09:00 · Back-in-stock journey
Good news - the Whey Protein you wanted is back in stock 🎉 £42, checkout right here.
Been waiting for this - yes please!
Paid in chat · £42STRIPE ✓
Thursday, 22:14
My protein turned up like this 😤
Moments later · Mae, while you slept
👁 Photo understood · crushed in transit, tub burst
⚙ Order #4812 · Whey Protein · damaged in transit
So sorry - I can see it. Free replacement arranged ✓
Next morning · Satisfaction survey
😍 9/10 · “sorted overnight!”
Six weeks later · Groups
Went quiet · joined WinbackJOINED
Same minute · Campaign, fired on entry
We miss you 🫶 Here's 10% off your next order - valid 7 days.
Been putting it off - the 10% did it 👍
That evening · Revenue receipt
£37.80traced to the campaign, the group and the conversation that started it allTRACED ✓

One back-in-stock alert became a sale, a nine-out-of-ten, a saved relationship and a second order - and every feature above did its shift without being asked. That’s the platform.

Everything inside

Everything inside, at a glance.

Not five subscriptions stitched together - one product, with one memory of each customer, so every part below already knows what the others know. And none of it is priced per seat.

Inbox

One thread per customer

Whichever channel they choose, the history follows. Your team and Mae in the same queue.

EmmaWhatsAppMAE · paid £74

Mae · AI agent

A colleague, not a chatbot

Answers, books, takes payment and updates your systems - in any language, on every channel - and hands off the moment a human matters.

So sorry about that - I can see it. Free replacement arranged, nothing to send back. ✓

Journeys

Automations that run 24/7

Assemble the steps once, no code - try it yourself below.

›M›✓resolved · closed

Campaigns

Audiences that maintain themselves

Set the rules once - every order and reply keeps the audience current. Results in pounds, not opens.

“Restock” broadcast64 sold · £4,180

Live Mood

Relationships saved, wins seen

Every conversation scored live. A dipped tone reaches a person while there’s still time.

⚠ Priya’s tone turned · flagged to the team

Revenue attribution

Every pound, traced to its conversation

Counted once, to the most recent touch - with downloadable receipts: who bought, and from which message.

£8,920.72This week
receipts ready

Satisfaction surveys

Ask how it felt. Automatically.

A one-tap survey after every resolution - scores roll into your weekly answer.

😀This month 6.4↑ 0.7

Knowledge base

Mae learns your business

Products, policies and tone ingested from what you already have - gaps flagged, not guessed.

142 answers learned 3 gaps flagged

Morning brief

Mae reads it all before you do

Conversations, campaigns and mood, summarised into what needs you first.

2 conversations waited past their promise - that’s your first stop.

Voice

Mae answers the phone

Same colleague, same knowledge, spoken out loud - calls land in the same thread.

Mae · on a callBusiness plan

Integrations

Plugged into your stack

Mae doesn't link to your systems - she uses them, mid-conversation. Shopify, Stripe, calendars, your API.

API

Questions, answered.

Does InstaMessage replace our current inbox and CRM, or sit alongside them?＋

It becomes where your customer messaging lives - shared inbox, Mae, campaigns, journeys and the reporting on top, in one product rather than a helpdesk bolted to a marketing tool bolted to a spreadsheet. Your store and back office stay your source of truth; InstaMessage connects to them and runs the conversation on top.

Do we have to switch everything on at once?＋

No. Most teams start with the shared inbox and Mae on a channel or two, then turn on campaigns, journeys, Live Mood or voice when they’re ready. It’s all one platform, so switching something on is a setting - not another integration project.

Does it connect to the tools we already use?＋

Yes - your store (Shopify and others), payments through Stripe, your calendar, and your own systems via our API. Mae acts through those connections and logs every step in the thread. We wire up the ones you need on your setup call.

Is it built for a team like ours?＋

It’s built for teams who feel the message volume without a big support department - at our largest customer, two people run the whole queue. It scales up from there without you changing tools.

How does pricing work across all these features?＋

One platform, one plan - you’re not charged per feature or per seat. Plans differ by how much you send and how many contacts you hold, with channels and Mae included. See pricing for how the tiers and allowances work.

Run the whole operation from one place.

A 15-minute discovery call, then a demo on your channels, your products, your numbers.

Get a demo
WhatsApp the team - a real person replies or email us - answered within one working day