Pricing
Three plans. Everyone included.
From £299 a month. Your whole team, every messaging channel and Mae included - no per-seat or per-ticket charges.
Plans differ by features, contacts and AI allowance. Compare them on the cards below - nothing is hidden behind a call.
Starter
One brand, every messaging channel in one inbox, Mae on the job from day one.
AI allowance ≈ 6,000 Mae conversations/mo
- ✓Mae replies on her own, hands off when a human matters
- ✓One shared inbox, every messaging channel
- ✓Knowledge-base answers
- ✓Calendar booking + Stripe Checkout
- ✓Templates, broadcasts + scheduled campaigns
- ✓Journeys: 1 inbound + 1 outbound automation, running 24/7
Monthly · cancel anytime
Growth
Mae works side by side with your team - and you see what every conversation is doing for you.
AI allowance ≈ 22,000 Mae conversations/mo
- ✓Everything in Starter
- ✓Unlimited journeys - as many automations as you can dream up
- ✓Live Mood - see how every customer is feeling, as they talk
- ✓Satisfaction surveys, asked and analysed by Mae
- ✓Revenue proof - every pound traced to its conversation
- ✓Morning brief + Ask Mae - your daily rundown, answers on demand
Monthly · cancel anytime
Business
Multi-region and multi-brand operations.
AI allowance ≈ 60,000 Mae conversations/mo
- ✓Everything in Growth
- ✓Voice: Mae answers the phone
- ✓Multiple workspaces - regions or brands, one contract
- ✓CRM / ERP integrations + full API
- ✓Onboarding + named contact
Monthly · cancel anytime
Outgrowing a plan? Extra contacts are £2 per 1,000 a month, and past your AI allowance a Mae conversation costs pennies - warnings first, no cliff, no forced upgrade.
Enterprise
Need a fully custom plan?
Past 300,000 contacts, or with security review, SLA or custom carrier needs. Quarterly reviews with the people who build the product, not a rotating account team.
Do the maths
What would it be worth to you?
Drag the sliders. Conservative assumptions, shown in full - nothing hidden behind “book a call to find out”.
Two things happen. We keep them separate.
Agent time freed
Mae handles 1,200 conversations - 2.0 agents' workload
Orders from conversations
24 orders at £45 average
We don’t add the two together - saved cost and new revenue are different things. Either one on its own usually covers the plan.
Four options
Three common options. And the one built for you.
| Hire more agents | A chatbot tool | Enterprise AI CS | InstaMessage | |
|---|---|---|---|---|
| Cost | £25-35k/yr per agent | £100-500/mo | £50k+/yr minimum | From £299/mo |
| Time to deploy | 4-8 weeks per hire | 1-2 weeks | 3-6 months + procurement | Live the same day |
| Takes real actions | Yes (slowly) | No - just replies | Yes - chat-flavoured | Yes - messaging-native |
| Revenue proof | Anecdotes | Opens and clicks | Quarterly dashboard | Per-buyer receipts |
| Fits a growing UK business | Until you can’t afford it | Limited value | Built for Fortune 500 | Built for you |
Questions
The usual ones, answered straight.
Do you charge per seat?
No. Your whole team is included on every tier. We price against the outcome, not headcount - so you never think twice about adding a colleague.
Which channels are included?
Every messaging channel is included on every tier: WhatsApp, SMS, RCS, live chat and Messenger, in one shared inbox. Automated phone answering is included on Business.
Do message or usage costs sit on top?
Messaging channel and voice call costs are billed on top of your plan. Each plan includes an AI allowance sized so a typical customer never touches it; past it, a Mae conversation costs pennies, billed from a credit balance you can see, with warnings at 50% and 80% before anything is charged. Never a surprise bill.
Is there a contract?
Monthly plans. We’ll talk annual terms if you’d prefer them - there’s usually a saving in it for you.
What happens as my volume grows?
There is no cliff. Conversations and users are never metered. If your contact list outgrows the tier, extra contacts are £2 per 1,000 a month - and when moving up a tier would be cheaper for how you actually use it, we tell you that too.
Do I need developers to get set up?
No. Channels, Mae, campaigns and journeys are set up without code. When you want to plug in your own systems, there’s a full API waiting.
Your data: encrypted, on Google Cloud, GDPR-ready · Security & data
We’ll quote your tier on the demo.
Sized against your channels, volume and integrations - so you’re not paying for headroom you don’t need.
Get a demo